I take umbrage with those characterizations.

The practices described (pre-arranged release of information, voicing mutual support in coordinated manner, agreed-upon language and form) have for decades been the hallmark of professional marketing and journalism. Back when print and broadcast media were the top game, those methods were used by the small groups of legitimate journalists and marketers.

Twitter correctly recognizes coordinated release of information as signal of particularly important and valuable content. People organically coordinate release of information for it to get its full due impact and attention. People also organically ask their friends and business contacts to chip in with an upvote or reblog (or whatever is the equivalent on Twitter). Calling Twitter's or users' behaviors "callous" or "inauthentic" when it's the regular people - that is way off the mark.

My uncharitable read of it is - this whole venture reeks of gatekeeping for the old-guard legitimate journalism.