Additional data could be considered more of a liability than an asset, as it's more data to protect and store and more data that could potentially be exposed in a breach. Likewise, it may be good to lose users who aren't paying but are storing tons of data with us -- which as we've already established can be thought of as a liability. It's good to have a free tier to show the customer the value we can deliver, but if the customer doesn't get enough value from us to pay the (IMO very reasonable) prices for what we're offering, then maybe they would be better served with a different provider -- at least for bulk photo and video storage. This is not a bad thing, IMO.