That's a sort of outdated view on startups IME. Unless you're talking about the FAANG types (which, IMO, shouldn't be called startups anymore) I've found that many small startups are embracing a healthy work-life balance. I switched from a small startup working on an early-stage SaaS to a mature big tech company and my wlb got
worse.
I think the reason is that small startups can't always compete on salaries, so they have to make up for it by giving you something else in return. The market is full of extremely talented people leaving big tech because they're unhappy with the wlb, or want full-time remote or so on, so it turns out to be a win-win for startups and engineers. Big Tech will continue to get meat for the grinder by their sheer reputation, so they can expect you to dedicate your life to them if you want to stay.