I'm not a member of the Rust community (yet), but there was no great leap to understand the oxidation "in-reference", it may very well be community slang, but the link between oxidation and rust in the English language is not at all misunderstood.
As for the agenda of re-write everything in Rust, I cannot comment; as a software engineer I love re-writing things in my new favourite language of the day, so my judgement is clouded.