Fortunately for me, I know next to nothing about ivermectin, except that the American left is very, very concerned people might be taking it, and I don't know of anyone actually taking it that doesn't have a radio show or podcast. So in my ignorance I would guess very few people are actually taking it and a lot of people are talking about it.
Alternate data point, I live in one of the major cities in Oklahoma. I work for a mostly blue collar shop. The overwhelming majority of our workers are unvaccinated, and I'd say a large fraction of them are very vocal about their use of ivermectin.