If you meant, using the label of 'pseudoscience' to undermine research (in the broadest terms), or to promote blind faiths (e.g. scientism) or "arbitrary requirements for social membership", of course it is deterior (though the economic/financial matter is more complex). But in the specific context, the attribution of pseudoscience is (though often with little care and an improper naïvety) to be a substantially legitimate warning of "do not encourage shallow beliefs amounting to prejudices".

Many of us believe that similar research may reveal interesting correlations which may then trigger good insights. But there has been a trend (especially in cultures that have shown very little appreciation of subtlety as an ideal) that seem to encourage a return to the archaic ignorant use of stereotypes. Apply that to law enforcement, and - sorry, just inventing a sufficiently acceptable example, after today's article about "Irish Baileys" - the idea subtly or less subtly emerges to arrest sober Irishmen just because.