Some might need growth. Some, as you said, streamlined communications. I built a site for a small doctor's practice because she needed a way to inform about Covid regulations for the practice.

And her imprint needed to be in line with the legal requirements.

Nothing more. No SEO, no growth, no nothing. Too many patients already.

One needs to take the business needs into account. Always.

We're talking about SEO, so: "enough to increase your rank".

I agree in the larger picture there's more to consider for a small biz. But purely from a standpoint of increasing rank, content creation alone is not enough.