Ultimately, I don't think it's a choice. If you fit well into your social role, then you aren't going to seek "the truth." Bernard is more aware of his surroundings because he is not suited to his role. Helmholtz is more aware because he exceeds his role. The way they are and what is expected of them preordained their awakening and its character.
As for myself, I've always felt like an alien on earth. As a kid, I truly did not understand why people did what they did. I saw people forming all these social connections, but I couldn't understand why they did it: what were they looking for in others? I've always lived in a world of my own. Patterns, structures, associations, have always interested me more than material things and socialization. If I did not have my inner creative world, then maybe I would have been like the others around me...but I was otherwise occupied and so I became an outsider -- an outworlder.
When you're naturally predisposed to be an outsider, the self-preservation matrix of the collective does not capture one's libido. One is freer psychically, but free like a starving man on the hunt for food as opposed to a sated man lounging on a couch. To not be hooked into some preservative frame induces great motion within...but is energetic motion superior to sated stillness? A question I've been trying to answer myself...