Waaaaay back in the day, the Electro Motive Division (EMD) of General Motors make railroad locomotive. They had the GP-20 with 2000 horsepower, and the SD-24 with 2400 HP. Then General Electric entered the business with the U-25, having 2500 HP. EMD's next model was the GP-30, with (ahem) 2250 HP. This was in 1961.

So, yeah. This is nothing new. Marketers gonna market.