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0 pointsbombcar4y ago0 comments

This will work for someone like eBay (people searching eBay want eBay) but for other "brand-name" terms it may NOT work - people searching for Travelocity or whoever is the hotness there may be perfectly happy with the first "similar enough" link.

0 comments

colinmhayes4y ago

There's no way to know until they do an A/B test like eBay did I guess. EBay was certain that they needed to do the on brand ads before this economist showed up too.

lazide4y ago

Even the eBay test can be misleading - if everyone sees competitor B anytime they search for eBay, eventually they are going to give it a try.

tomrod4y ago

This is untrue. A small proportion, but most people searching for something specific what that something that is specific.

If I search for a Dell computer, no way will I buy Apple.

Likewise if I use Bing to search for Chrome, no way will I download edge except for user error.

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colinmhayes4y ago

They talked about this on the 2 hour long podcast. It was actually pretty funny too, I'd recommend it.

bombcarOP4y ago

A/B for E/Bay. Hmm.

j / k navigate · click thread line to collapse

0 pointsbombcar4y ago0 comments

0 comments

colinmhayes4y ago

There's no way to know until they do an A/B test like eBay did I guess. EBay was certain that they needed to do the on brand ads before this economist showed up too.

lazide4y ago

Even the eBay test can be misleading - if everyone sees competitor B anytime they search for eBay, eventually they are going to give it a try.

tomrod4y ago

This is untrue. A small proportion, but most people searching for something specific what that something that is specific.

If I search for a Dell computer, no way will I buy Apple.

Likewise if I use Bing to search for Chrome, no way will I download edge except for user error.

1 more reply

colinmhayes4y ago

They talked about this on the 2 hour long podcast. It was actually pretty funny too, I'd recommend it.

bombcarOP4y ago

A/B for E/Bay. Hmm.

j / k navigate · click thread line to collapse