Exactly. And it's bad for customers too. My mum (70) just fell for it, and she's pretty clued about computers and technology. She searched for a flight with Ryanair, so entered Ryanair on Google. First result was some scummy reseller, which sold her the same ticket for a higher price with some "extras".

Bidding on a competitor's brand name keyword should be banned. But Google can't resist double-dipping.