Why is that a shakedown? Shouldn't competitors be able to advertise their products? Any users who are actually looking for Williams Sonoma will find it. Any who are open to having their minds changed, or are interested in competing products, will be interested in competitors ads.
should your competitors be able to buy 100% of the screen space on mobile with images where your organic result has none? 50% sure maybe but literally google doesn't even put the organic results above the fold on mobile. Often on google on mobile the organic results are 2 screens down.
