Yeah it's amazing how other companies are unable to generate hype or awe in their presentations. I consider most Android/Windows products quite ugly but even the pretty ones are just not marketed or shot well. Notice how Apple always has their laptops displaying some stunning photo? Or how it shoots the phones to emphasize the shiny, reflective metal? It's so simple yet other companies utterly fail at it.

I remember reading about how Jobs would rehearse product releases for months, even going as far as to demand that the fire exit lights be turned off. I don't advocate for putting your audience at risk but it does demonstrate the fanatical obsession with presentation that has remained at Apple.