Yes, so if Apple were divided into separate hardware and software companies, then a third company X could order both these companies to come up with hardware and software solutions, and reach the same result. In this case, what you call management would be performed by the third company.
This is imho a better way of building things than having everything completely integrated in a single company. A fourth company could do the same thing as X and build an alternative iPod. And so could a fifth, etc.