Rural voters are actually far more progressive than many people might think (over half of them are in favor of M4A, if we take polls of rural states at face value), but they vote based on the party line rather than who actually represents their interests. This is partially because of the destruction of education in rural states.
The same is true for citizens all over the country. Dianne Feinstein repeatedly kept flying a confederate flag over SF's city hall during the 80s, for example, but she's never lost a race; tell me that represents the will of the people: https://www.newspapers.com/image/460776332/