The majority of them want to do something completely benign like see a BBC show in the US, or watch an American football show in the UK, and the one defining feature of capitalism is its many contradictory faces.
One corporation wants to arbitrarily limit its customer base, and the other corporation wants to arbitrarily limit what data its customer base can see. In between the two is a space big enough to drive a Mack truck or a lorry through, depending on where you're from...
One might justify this until the one corporation merges with the other and then you have a situation where the same corporation wants to do two different things to the same pool of users.
I found out while sorting through business contributors to a non-profit once that a pretty big market for mobile relays is the "free VPN" offered on the app stores to high school kids looking to circumvent the outgoing blocks on the school's wifi.
In that case the school's administration could easily purge the "free VPN" of local users by removing the wifi restrictions. Instead, they serve more traffic to more nefarious places to maintain an illusion of control not for the kids in the school, but for themselves.
All of this is basically Dr. Strangelove but with spyware rather than nuclear bombs.
