The majority of them want to do something completely benign like see a BBC show in the US, or watch an American football show in the UK, and the one defining feature of capitalism is its many contradictory faces.

One corporation wants to arbitrarily limit its customer base, and the other corporation wants to arbitrarily limit what data its customer base can see. In between the two is a space big enough to drive a Mack truck or a lorry through, depending on where you're from...

One might justify this until the one corporation merges with the other and then you have a situation where the same corporation wants to do two different things to the same pool of users.