You can. But why? Hertz probably likes managing their inventory with an in-house database rather than integrating with some other ecosystem they have limited control over.
NFTs offer the ability to separate ownership and management of a thing from the business that created that thing. That makes no sense for a company that has inventory they personally control and doesn't want people to resell for liability reasons.
I’ve had people make arguments like this before. Sure, it could be used but if it offers no benefit over a traditional database, or in some cases, drawbacks, what’s the incentive?
Someone made a similar argument about Steam adopting NFTs a while back, which made no (business) sense to me.
