Palantir's biggest customers are government entities and market researchers, not advertisers. In a world where advertising has been significantly reduced, their products would become more valuable, since regular analytics would become inaccessible. Compared to the data these corporate aggregators collect, ad fingerprinting seems trivial.

The biggest crux of this, though, is the fact that both of these monetization schemes are destructive. Paying for software simply doesn't make sense in most cases, as there aren't that many people who are developing novel solutions these days. That's the exact reason why advertising is so popular: the market knows that relying on your conscious contribution is unsustainable, so why should you believe otherwise?