I honestly always wonder: as opposed to what? Let's take my simple requirement, a small business ecommerce store that's not going to look like trash and where non technical users can make pages, edit descriptions, etc.

I can do: WordPress, Magento, or I can pay a SaS provider. Essentially both do it yourself approaches are PHP and Magento has really sabotaged itself with the complicated migration. SaS means higher costs and if I want custom functionality (and yes, the business needs it), it ranges from impossible to possible but a headache.

So here is a business that is now online for a minimal cost for two years, allowing great flexibility for me, while allowing completely non technical users to get crap done.