I’ve shown rainbow to a few of my friends. Shown them how to log into a site by scanning the wallet connect code and all their data moves with them and their wallet.
From my experience they all really like it and prefer it to passwords and password managers. Add to this everyone getting used to scanning QR codes during COVID and suddenly what was seen as a big point of friction in ux isn’t such a big deal anymore. Give it a couple years for more social-recovery wallets to be developed and we’re good.
I’m really happy that alternatives to passwords/login with facebook/emails are taking off. Good to have options. There was a while there where sites only had a google log in and it was painful.