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0 pointswhimsicalism4y ago0 comments

What about ads that are personalized just based on actions you've taken on the site, not from tracking you around the internet?

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jqpabc1234y ago

This is context based advertising. It is not personalized in that it has nothing to do with who you are. It is only based on what you do on the site.

DuckDuckGo has been pretty successful with context based advertising --- based simply on the terms you search for.

whimsicalismOP4y ago

Well what if you have a profile on the site where you've put your interests or gender or something?

jqpabc1234y ago

It would be kinda hard for an individual web site to develop a meaningful profile of you. The major exception to this is Facebook where they profile you based on your personal posts and activity as well as all your friends.

Facebook and Google have a global reach. They have trackers and profilers on about 80% of the web sites.

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jqpabc1234y ago

This is context based advertising. It is not personalized in that it has nothing to do with who you are. It is only based on what you do on the site.

DuckDuckGo has been pretty successful with context based advertising --- based simply on the terms you search for.

whimsicalismOP4y ago

Well what if you have a profile on the site where you've put your interests or gender or something?

jqpabc1234y ago

Facebook and Google have a global reach. They have trackers and profilers on about 80% of the web sites.

1 more reply

j / k navigate · click thread line to collapse