And I'm not talking about the accessories that have enough active electronics to possibly justify it (pencil, or airpods), but things like cases, wheels, stands, dongles, etc.
Apple accessories very much are trying to nickel and dime people (on top of hardware that is already quite expensive), so it is unsurprising that people would (mistakenly) assume that Apple would try to do the same with digital subscriptions.
Now the lightning adapters I agree on. Those were absurd. But now they have USB-C on most of their products and they have dropped the cost of adapters quite a lot. The USB-C to AUX adapter contains a full DAC which is tested to be one of the best you can get, and it costs $9.
Add on people across the spectrum may buy expensive-ish or expensive hardware, but cheap out on [any] digital purchases or subscriptions.
All of this makes the reason to assume appear to be because of bias and disliking of the brand.
That's not it at all. At least not for me.
I'm a "free as in freedom" rather than "free as in beer" kinda guy.
And that's why I won't touch Apple gear. Heck, I don't even like beer.
But I really didn't experience that at all. Outside of Apple Music and Apple Arcade (both of which are optional and neither of which I use/pay for) what exactly are the ongoing costs for most Apple hardware? Yes you have to buy some of the software, but that's true of basically every operating system; my 2014 Macbook still gets free updates as of about 8 months ago (I haven't checked since then since I gave it to my sister in law).
In fact I actually have found that Apple-centric apps seem to give me more options in which to pay for them outright instead of ongoing costs. Most of the the Omnigroup's software has a "just buy it once and you're done" feature, unlike something like, for example Microsoft Office.
There are many reasons it's done this way, but I can see the reasons people might compare it to being turned upside down and shaken for loose change like a piggy bank.
How?
Licensing music requires ongoing payments from Apple to music owners.
iCloud requires Apple to maintain data centers and bandwidth.
TV+ requires ongoing investment into creation of new video productions.
News+ is similar to music, Apple has ongoing costs to pay the owner of the journalism.
Games also gets new games all the time, so presumably there are ongoing expenses there also.
And fitness+ might be one where there is less need for ongoing expenses, but they do seem to be adding content regularly.
I don’t see how people can compare this to being turned upside down like you say unless they are claiming that for every major tech company. At which point Apple has little to do with it. Otherwise I don’t see how that thinking can be for any reason other than strong to extreme bias against Apple specifically.
I don’t recall being upsold applecare+ before. Maybe it’s a pretty small part of the online checkout process and I haven’t noticed it? I’m sure it happens. A family member and a friend have asked about it because they were being unsold. Still, this isn’t like some of the infamous upselling industries and niches.
I think the upgrade prices are reasonable, $1/month for 50GB and $3/month for 200GB, but I can see characterizing that as nickel and diming. They should have bumped up the 5 GB base plan years ago.
$3/month for 200Gb is reasonable in your opinion, but people who don't buy Apple can buy a 2T drive for $50.
[1] https://support.apple.com/guide/iphone/back-up-iphone-iph3ec...
As far as comparing prices, yes, a bare hard drive is cheaper but I'm paying for that storage with services and backups attached to it. A hard drive won't automatically sync photos between my phone and my computer, and I'm more likely to have that hard drive fail than I am to lose iCloud.
Replacing iCloud storage with a big hard drive is a bit like replacing a car with a motorcycle. Yeah you can buy way more acceleration for less money, but good luck moving your furniture.