But there doesn't need to be cloud in-between for an app to talk to your car. You don't even need Internet. In fact my phone already talks to my car via the King of Denmark, so I'm told.
They need it, nobody else. That is why even your robot vacuums are controlled over cloud server, not directly from you phone app.
Or why your toaster has wifi soon. Or fridge. Or bluetooth enabled kettle.
That sweet sweet data and control.
