That's not the Apple Way. Cost will be significantly higher than the competition, but it comes with a shiny, large apple on the engine hatch, and celebrities will make it a lifestyle choice product. Having an AppleCar will be the economically and technologically inferior, but socially "more acceptable" option.

And by then, people will have conveniently forgot normal gas stations/electric chargers won't work - gotta get to the premium-priced Apple fuel stations with the proprietary gas pumps/electric connectors. Users will eventually believe those are better quality, too, and when Apple finally is forced to adapt back to standards by legislative bodies, they will sell this as a "huge innovation".