There's no public model of the same size as the biggest GPT-3 yet, is there? I'd use GPT-3 to see what's possible, and then try to replicate the performance with the smaller public models. With the pace of AI development it's likely that GPT-3 will be matched by an open model in the not too distant future, but it's nice to be able to prototype with GPT-3 now to get a head start.