I hate ads and I never understood the „watch ads to get content“ business plan. Why not just provide demo content and ask users to pay for full access? By relying on ads for revenue, you basically invite adblockers. After all, if people didn’t like them, they wouldn’t exist.
The problem is that the ad-free experience often costs orders of magnitude above what the ad view would earn them. Let's take newspapers for example, ad view on a single page load would maybe earn them 10c, but if I wanted to pay I'd need to subscribe to a monthly commitment of ~15£/month (for the WSJ) and still have no guarantee my data won't be used maliciously (there is no way to pay anonymously) nor whether cancelling the subscription will be easy (no idea for the WSJ but the New York Times is infamous for this).
