Living within whatever social norms exist is common but progressives and activists try to break the social norm. Taboos are real and get broken everyday.. cousins date, 70 year old women and getting together with 20 year olds, there are mothers who hate their kids.
Each social rule broken can have punishments.. wearing white after labor day can get you not invited to a social event. But that doesn't mean you should imprison yourself trying to live within other people's rules. Drawing a funny face on an ad has a low punishment rate, low chance of being cast out of society vs stabbing someone randomly. You can reject some rules and follow others. It has always been your choice.