Good point, but I wonder what % of say, the NY MTA’s operating budget is funded with ads. I feel like these things are sold for way cheaper than they should be.
I think I remember reading that the naming rights for Citibike were sold for like 40 million dollars. Seems like an incredible bargain for literally thousands of mobile ads all over the city.
I remember being blown away by how much a subway ticket costs in London (2.5£). One would think it should cover a substantial chunk of the cost of running the whole thing. Still, there are ads, everywhere, unending craploads of 'em.
