If it's actually the best in enough areas to make it worthwhile, then that's great, and maybe it is worth the cost to some people. Maybe something like the Dell 8k monitor is a better fit for more people in the market for one of these, at a cheaper cost ($4k with a stand), more pixels, and similar feature set (if lacking some named features). Maybe not. I probably don't know enough to accurately judge, but it sure looks like Apple's trying to fleece some people that want the brand name to me.