Yeah, it kind of works that way in the US as well, though over-regulation of trades is more our tendency for sure since it keeps out competition from existing players (of course mostly the existing players get a say in the process). I won't bore with the details but look at how many hours of training it takes to become a hair stylist versus a police officer if you're morbidly curious.

My point though is that this person lied, publicly, about being endorsed by the author of the article. You don't usually do that unless you have absolutely positively no other options that will increase your credibility. But sure, maybe psychologists have credibility while behavioral scientist is the equivalent of being a "brand influencer".