Yes, if PII is involved it's common to run an audit like this. In addition to the access keys on the server image, Sega also accidentally published a database export containing PII. In order to write a comprehensive disclosure I have to investigate thoroughly.
And yeah, there's no branding or information on HackerOne. Even if this had been in scope, I would have thought twice about submitting anything. Our publishing standards match HackerOne ethical disclosure standards.