The proper way to do this is to dig a trench and use armored cable suitable for burial without further protection and to use a plastic uninterrupted tube for the cat6 (which you can blow through).
That said, there isn't a lot of difference between a DIY person and a low grade contractor, and a competent DIY'er is probably better than most mid level contractors. The big difference is usually that they have the tools and they're with a couple of people and you're just by your lonesome.