I usually have something in mind when I search, and Google doesn't offer any customization for me to put it in. Instead, it shows me what it prefers.

For example, I frequently need to switch languages and/or regions. You can't do that with Google (except maybe logging in and switching some settings but lmao, I need a switch). No matter what I do, Google reads my IP range and "decides" what results I should view. Very frequently, this means I literally can not find the thing I am looking for.

For many people - I assume anyone who isn't American - Google simply isn't working very well. We use it, yes. But DuckDuckGo has a Region switch that already makes it 10x more useful than Google and usually offers far superior results. A new search engine could expand on that, offering more customizations.

I'd go so far that for every human, except 350 million Americans who never switch language or region, Google is ALREADY the inferior search engine and people use it because it is what they know.