If you've ever seen the "question mark vest guy" (Matthew Lesko, https://en.wikipedia.org/wiki/Matthew_Lesko), who offers book on federal programs available and how to take advantage of them... He's been criticized as a charlatan or misleading people, or encouraging people to "freeload," but here's the thing... He's really quite sincere. He believes the US government bureaucracy has failed in its duty of public information and education and is full of under-utilized programs that, as a result, become tools for the informed to siphon resources from those the programs were intended to help. He thinks that's unfair. The "Free Money Now" book covers and TV advertisements are employed because his target audience is assumed to not be savvy enough to do the research themselves, so he's trying to reach them with noise and spectacle where quiet black-and-white announcements buried in the back pages of local newspapers have already failed (and the fact that he started his work in the era where the easiest way to reach his target audience was still books because the sorts of people who didn't know about benefits programs they were eligible for were strongly correlated with lack of Internet access, not surprisingly).