The market is not the problem. The misaligned setup of the market, where the interests of the most of the consumers are misaligned with interests of those who produces or pays for the content, is the problem. Imagine a grocery store which is actually a money laundering front for mafia, so it's much more interested in looking like a grocery store than actually selling any groceries. Do you think they'd sell high quality goods? Would they have the best prices? Would their customer service be excellent? Now imagine the mafia bought all (or almost all) grocery stores in town and turned them into money laundering outlets. How is your grocery shopping experience now? That's what we're having with ads.