Ok, so if you're a big name, big brand, or have invested big money in a product you may not a get much of a second chance (be it from customers or investors/managers).

But, for the rest of us nobodies, there will be other opportunities for news and first impressions as we trudge along. I launched my first app in 2005 to no press, just a couple of blog posts. It was almost dead, then NY Times writes about it 3 months later while covering the topic (Personal Finance). Every few months a another press mention would popup out of the blue and 5 years later when it got its second NY Times coverage a whole new batch of people discovered it. Of course, I no longer own or work on it, and I'm still "working for the man" so what do I know?