Why are you assuming that just because something doesn't involve money, people wouldn't be interested in it?
Music creation is for most people just a hobby, with zero financial incentives to engage in, yet countless amount of people make music as a hobby and release it for free via various channels. Same goes for software with free/open source software.
Not to talk about BitTorrent (or it's predecessors in the P2P space) where people had the opinion of "sharing is caring" and shared data with each other, again with zero financial incentives.
How do you reconcile these facts with your outlook?