SellStage (YC S11) Wants To Help You Better Showcase Your Products (opens in new tab)

(techcrunch.com)

67 pointsmatusz1314y ago11 comments

11 comments

Founders here. Any questions?

I was wondering if the organizations will still be responsible for capturing and producing the video themselves, or are you brokering a videographer to come and shoot?

EDIT: I just took a closer look at your site, and I noticed the "Creation Tools" section, so I may have answered my own question.

tomsaffell14y ago

Great question. Actually we are exploring both options. We're finding that some retailers prefer for the former, some the latter.

pkamb14y ago

How many videos will your ideal and/or average customer have on their website?

tomsaffell14y ago

Hundreds, possibly thousands. Most retailers won't want videos for all their SKUs - only the ones for which a video can help the shopper decide whether to buy.

dnprock14y ago

What does SellStage offer that will make video of product shine? I'm curious what makes you different from a lot of video hosting services out there. They can do it in one line of js too.

its4tom14y ago

Yes, retailers need more than just hosting. They need help creating the videos (we offer templates, editing tools and professional services). They need the video to be inserted without breaking page layout (we make it easy to add play buttons that expand and play the video in a lightbox). They need video a/b testing (ways to re-edit the video based on analytics). Also Video SEO is technical for product pages, and not done well. We help with that too.

1 more reply

revorad14y ago

Very useful product. How did you get your first few customers?

tomsaffell14y ago

Thanks. Cold 'walking'. We walked into local stores and pitched. It often took a bit of time to get to the decision maker, but once we did they were very enthusiastic.

rdl14y ago

This is an awesome company -- video is still hard to do, but really compelling when buying products.

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11 comments

tomsaffell14y ago

Founders here. Any questions?

aspir14y ago

I was wondering if the organizations will still be responsible for capturing and producing the video themselves, or are you brokering a videographer to come and shoot?

EDIT: I just took a closer look at your site, and I noticed the "Creation Tools" section, so I may have answered my own question.

tomsaffell14y ago

Great question. Actually we are exploring both options. We're finding that some retailers prefer for the former, some the latter.

pkamb14y ago

How many videos will your ideal and/or average customer have on their website?

tomsaffell14y ago

Hundreds, possibly thousands. Most retailers won't want videos for all their SKUs - only the ones for which a video can help the shopper decide whether to buy.

dnprock14y ago

What does SellStage offer that will make video of product shine? I'm curious what makes you different from a lot of video hosting services out there. They can do it in one line of js too.

its4tom14y ago

1 more reply

revorad14y ago

Very useful product. How did you get your first few customers?

tomsaffell14y ago

Thanks. Cold 'walking'. We walked into local stores and pitched. It often took a bit of time to get to the decision maker, but once we did they were very enthusiastic.

rdl14y ago

This is an awesome company -- video is still hard to do, but really compelling when buying products.

j / k navigate · click thread line to collapse