That's why I said as it's being adopted. Right now it's just the very beginning of this phase (for instance AMD just started providing hardware decode in RDNA2).
So I expect this to become a non issue at some point.
As long as they don't take it as an excuse to reduce bitrates further. It's getting pretty bad these days with macro-blocking everywhere. This practice really took off when covid started. I actually cancelled Netflix because of it. Amazon is not as bad for macroblocks, but I have run into a few shows that show macroblocks, such as Mr. Robot.