We aren't supposed to make decisions on medical interventions based on "evidence that X doesn't work". Otherwise, we'd default to just doing stuff until we had evidence that it was worse than doing nothing at all. Literally every failed drug ever tested had a biologically plausible reason for starting the test, and yet we know that most drugs don't work when you take them out of the lab!
Saying that there were some papers out there recommending masks is beside the point, because you can find papers recommending lots of things that don't work. Pretty much anything, in fact. We can see the double-standard at play directly with the Ivermectin debate. Public masks and Ivermectin both have an evidence base of low-quality data, with weak effect sizes and huge error bars overall, and a clear bias of the strongest reported effect toward the lowest-quality evidence. But one is evil and the other is magic, depending on your politics.
To take it back to the subject of the OP, here we have two issues that are fundamentally nuanced (the evidence bases are ambigious, at best), and collapsing the range of allowable communication to "you must do X!" leads to obviously wrong outcomes no matter what you do. So maybe we shouldn't be doing anything at all? Or maybe...maybe...we could try to get answers with experiments, instead of just making things up and asserting that we're right?
For whatever it's worth, I recommend this paper as a balanced, comprehensive review of mask literature (not just cloth, though that is the title). You will not find a more complete treatment of the data for public masking:
https://www.cato.org/sites/cato.org/files/2021-11/working-pa...