As someone who chooses Apple partly because of the comparative privacy versus Android I'm actually quite happy that they bargain with other parties? It reminiscent of the working of efficient markets. I have a choice. No privacy (Google, Facebook), or a tidbit (Apple, G/F via Apple) or a lot (custom ROM options, drop all G/F/A). For a tidbit of privacy I pay more, but how much I pay more is lowered by the incoming cashflow at Apple due to these arrangements. So there is a cafateria model with a powerful party bargaining on my behalf and in line with my preferences. For me, that's glass half full.