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0 pointsbko4y ago0 comments

It's not perfect but you can look at average revenue per user on Facebook. There are huge differences based on the country (note this is quarterly):

Q4 '20

Worldwide: 10.14

US: 53.56

Europe: 16.87

Asia Pacific: 4.05

Rest of world: 2.77

So you're worth just over $200 a year. This has gone up a lot over time and is considerably higher than other social networks. Just a year ago, it was 41.41 (23% less) and a year before that is was 34.86 (15% less).

It's harder to do a comparison to google, but I'm sure you're very valuable to them as well, increasingly so.

https://www.statista.com/statistics/251328/facebooks-average...

0 comments

d_watt4y ago

And likely a working professional adult who can afford an iPhone is worth at least a deviation or two above that.

pessimizer4y ago

Maybe, but I'm not sure a working professional adult is an ad-clicker, and I'm not sure that the ads they click on can con them into doing something they wouldn't normally do very often.

arepublicadoceu4y ago

> Maybe, but I'm not sure a working professional adult is an ad-clicker, and I'm not sure that the ads they click on can con them into doing something they wouldn't normally do very often.

As a working professional adult, who has access to many others working professional adults, I assure you, ads work.

You’re simplifying ads to a barebones click to rate exchange. Ads are way more subtle than that.

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sanedigital4y ago

Ads are extremely successful for high-ticket offers. If you'll selling a multi-thousand dollar product or service, you can afford a lot of impressions to get just the few clicks that convert for you.

Foobar85684y ago

The earning slides from SNAP compare the DAU and ARPU of SNAP, Twitter and FB, reg. the ARPU, they are respectively $29, $72 and $274.

https://s25.q4cdn.com/442043304/files/doc_presentations/2022...

skybrian4y ago

Averages can mislead. In gaming there are "whales" who spend most of the money on in-app purchases.

Certain ads being seen by certain people might be a lot more valuable than average? It might be interesting to know who these people are.

bushbaba4y ago

It’s funny as that’s more than what people pay for Netflix. Showing yes your data is valuable and we are getting the short end of the deal.

ma2rten4y ago

Why are you assuming that the parent commenter is in the US?

criddell4y ago

I am. I guess I should have said that.

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