If Google can't protect user's tracking data (and they can't - the US law won't let them) then they shouldn't be allowed to hold it.
But if you want to contribute to a privacy-violating network that tracks individual users, then that goes far beyond wanting "just to put up a website somewhere".
They are only tryin to keep their monopoly on government oversight which is reasonable for a governing body (our citizens = our control).
Collect people's data (and that's what a user analytics system does) and then you're responsible for it, and you have to follow the rules.
I have a collection of small, US-focused websites.
I'm investigating low-effort ways to geo-fence the EU. At some point it just becomes easier to ban Europeans, rather than keep up with whatever they'll come up with next. I saw in this thread that the Google fonts on my website are now a problem as well!? That's the first I heard of it.
This is the perfect example of why government oversight is needed. You run a bunch of websites and aren’t aware that you are inadvertently involved in violating the privacy of the people who visit your sites. How are non-technical people supposed to deal with this?
Do virtually any business that involves user registration at some point, and now you need to be sure that you're compliant with all those rules, spending limited resources on that to avoid ridiculous fines.
It benefits only the big players who has lawyers to know exactly what to do and not, and a nightmare for anyone who tries to grow a small business or have a small website.
It's exactly the opposite.
It forces technology to be developed in a way that protects human rights (specifically the right to privacy).
Innovation is not automatically good if you're innovating in the wrong direction. Think of it as a vector, not a scalar.
