There is a load of hyperbole in the EU privacy business, and it s coming from the german side which is super sensitive to it. But germany is a worldwide exception, their laws for censorship and privacy exist for specific reasons, and they shouldn't be propagating them everywhere.
Specifically in the analytics space, i don't think a lot of people are going to pay for analytics. A free verson makes sense because a lot of websites dont make money. Google provides it for free because they have a monetary incentive to keep marketers in their ecosystem, other companies don't. (Unless the other companies choose to monetize them just as google did)
I think the biggest loser however is going to be the decentralized open web.