What I find amazing is that @techcode says, "Not sure what illegal consumer practice are you talking about." Dude! I know what the illegal practice his team (He says he was tech lead of the "Consumer Psychology Team" at the time.) did. It was "unduly putting time pressure on users", most likely related to misrepresenting what the "X people are looking at this" and "last available" means. I'm sorry, but you're not paid enough to play dumb for your employer.
Especially when it's your team that has been singled out by government regulators.
A much better -- and honest -- defense would have been to state that it wasn't against the law when written, because the law didn't go into effect until January 2020, and the press release was from December 2019, and they would become in compliance within the six months as agreed to.