The core problem is the whole business model is a solution looking for a problem. The number of people who actually need this is tiny, the rest are just being lazy and as soon as it gets expensive they’ll stop being lazy. The only way around this is to ‘disrupt’ local shops out of business which I’m sure is the plan and afaict that’s a net negative for everyone apart from them.

Why do you think it’s (eventually) too expensive? Do you think distribution is too expensive?

They own the hubs but the drivers are technically contractors like all the others.