In my social media profile image I use a Saint Augustine maxim for friendship:

Ubi amicita est, ibi idem velle et idem nolle.

"True friendship is in, same likes and same dislikes." [1]

Is the best radar (sonar?) I've found to predict and sense how shallow or deep a friendship with any person you'll have.

Now you can use it as a generator of the types of relations with individuals that you company has/wants to have: founders, developers, marketeers, commercial, support, partners and customers.

[1] So the dislikes part you might take it as the anti-value notion proposed here but is still a value.

PS: about the anti-value notion, I think we're still talking about values. Like a value matrix you have in your deep psychology that is symmetrical. It has the values of the things you're attracted to and the things you are repelled from. Like all the cells in the matrix being little vectors that will eventually synthesise a final position on everything you input.