>Yes, and making scaling frictionless brings a very tiny bit of value for everybody
I disagree. Using AWS in a frictionless way has made the difference between not deploying applications and deploying them. In one example, I used S3 and EC2 to deploy an app used by several thousand users at work - the deployment was completely scripted and tested before the old app was taken down. It eliminated errors in deploying, increased frequency of denying (which enabled faster security patches), reduced down time from 6 hours to zero, enabled new features for our users (due to scripted testing). Everyone won - and I got a promotion :)
