They avoid using the word microwave anywhere in the marketing material, which really is telling they're mostly trying to get rid of the 'low quality food' reputation that microwaves have.
I don't know how much people would buy this, but I'm pretty sure a lot of restaurants would have one of this if they deliver what they promise.
Magnetrons require quite large magnets, a vacuum and filament which eventually burns out, and a large transformer with a lot of copper and steel.
The solid state solution is just a bunch of mosfets. Less material means it'll be cheaper eventually when the patents etc. run out.
One advantage is if you can direct the RF energy you could cook TV Dinner and Airline meals without over or under cooking. Could use machine vision and bar code to select the program.
Also wouldn't need a rotating plate.
The filament in them apparently lasts for decades, as you can usually find working Microwave ovens at yard sales for $20.
On the other hand, this is essentially most of a phased array radar, with all the attendant cost and complexity. The costs will come down, but not anywhere close to that of the magnetron.
It's really just a high power version of a 50 cent doppler radar unit [1].